Original research on how AI is transforming business growth — from strategy to implementation, with data-backed insights you can act on.
A Data Analysis of CPMs, CACs, and Targeting Power by Platform and Industry
Not all impressions are created equal. This research maps CPM benchmarks, customer acquisition costs, and targeting depth across the major advertising platforms — so you can spend where the math actually works for your category.
What the Data Actually Says About Corporate AI Rollouts
Most companies have started. Few have succeeded. And the employees caught in the middle are more anxious than ever. Here is what the numbers really look like — sourced from McKinsey, Deloitte, PwC, and others.